Elegant R.B. Foods was a food business that began with meal subscriptions for students preparing for competitive exams and later shifted to corporate catering.
Co-founded business
Elegant R.B. Foods
Co-founder — marketing, sales & operations
Co-founded a catering business, found a better market and helped grow it into a 12-client corporate operation.
02 / my contribution
What I brought
to the project
- 01
Led marketing and invested in the business from its early stage.
- 02
Helped pivot the company from consumer subscriptions to corporate catering.
- 03
Created proposals, gathered feedback, visited businesses and followed up directly with decision-makers.
- 04
Helped manage pricing, customer relationships, recruitment and operational challenges.
- 05
Learned to replace assumptions with customer conversations and to sell through trust and positioning.
03 / the work
Content
Examples
No public content examples from this project were retained.
This project is included for the experience it represents, but no reliable public examples remain.
04 / the outcome
Results
At its peak, the company served 12 businesses simultaneously, reached roughly ₹5 lakh in monthly revenue and employed an eight-person team before closing because of cash-flow and scalability constraints.