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Big Block Theory

AI Edge

AI news content operations & creative direction

Built a fast-moving system for turning daily AI developments into useful posts and distinctive visuals.

AI Edge is a media brand focused on fast-moving developments, products and conversations across artificial intelligence.

02 / my contribution

What I brought
to the project

  1. 01

    Monitored launches, feature releases and important AI conversations every day.

  2. 02

    Managed the shared update pipeline and ensured two relevant posts were delivered daily.

  3. 03

    Shifted the content from basic news reporting toward practical examples and tutorials.

  4. 04

    Acted as the main coordinator between the account team, writers and designers.

  5. 05

    Created individual design briefs and pushed for visuals that communicated the idea—not just decorated it.

03 / the work

Content
Examples

The strongest retained posts are shown first, ranked by recorded engagement where those figures are available.

04 / the outcome

Results

2/daytimely AI update posts supplied
126likes on a selected postUser-recorded engagement
23portfolio examples archived
The workflow helped the team respond faster while making updates more useful, practical and visually distinctive.

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