Product video332 likes ↗
CoralOS is coordination infrastructure for multi-agent AI, connecting models, agents and tools through shared runtimes, communication and orchestration layers.
Big Block Theory
Coral Protocol / CoralOS
Lead content & communications
Owned the content system for an AI-agent product—from positioning and calendars to founder-led marketing.
02 / my contribution
What I brought
to the project
- 01
Owned the content process: strategy, pillars, calendars, posts, threads and creative direction.
- 02
Helped move the public identity from Coral AI to Coral Protocol and ultimately CoralOS.
- 03
Developed daily content angles that connected current AI and Web3 conversations to the product.
- 04
Coached the founders on personal-brand content and recommended relevant X Spaces for participation.
- 05
Created a reusable commenting framework so community engagement stayed on-brand.
03 / the work
Content
Examples
The strongest retained posts are shown first, ranked by recorded engagement where those figures are available.
Selected product post153 likes ↗
Educational thread77 likes ↗
Weekly product update60 likes ↗
04 / the outcome
Results
The final CoralOS positioning better expressed the company’s ambition to become an operating system for agents while leaving room for its Web3 foundation.