Top-performing campaign post1,054 likes ↗
TAC is a Layer 1 blockchain that brings EVM dApps to Telegram. Its goal is to make blockchain apps easier to access by bringing them into an app people already use every day.
Big Block Theory
TAC
Content strategy & community marketing
Made a developer-focused protocol easier to understand, then helped grow its retail community through content and an ambassador program.
What I worked on
- 01
Refined the core message around reaching Telegram users through TAC.
- 02
Created step-by-step developer content for grants, hackathons and deployment journeys.
- 03
Helped structure and support a dedicated developer Discord community.
- 04
Expanded the content mix after token launch with accessible threads, memes, videos and community programs.
- 05
Recommended against a task-for-rewards campaign after seeing that it attracted low-intent participants elsewhere.
Content Examples
Article-led post987 likes ↗
SBT allowlist content799 likes ↗
Educational content tips702 likes ↗
Results
The work developed from technical builder education into a broader content and community system that could speak to both developers and retail audiences.