TAC article 01view post on X ↗
TAC is a Layer 1 blockchain that brings EVM dApps to Telegram. Its goal is to make blockchain apps easier to access by bringing them into an app people already use every day.
My work focused on sharpening that story around TAC’s access to Telegram users, then carrying the positioning across developer education and launch content. As the audience expanded after the token launch, I broadened the content mix with accessible threads, memes and videos, and helped build an ambassador program.