High-engagement thread275 likes ↗
AFI builds Proof-of-Reserve infrastructure for real-world assets, creating transparent, auditable and composable financial instruments that connect on-chain liquidity with off-chain collateral.
Big Block Theory
AFI Protocol
Content & community marketing
Expanded AFI's technical content with memes, creator partnerships and community programs.
02 / my contribution
What I brought
to the project
- 01
Created technical explainers, weekly roundups, partnership posts, articles and founder-led content.
- 02
Proactively developed a bank of 25 meme concepts to demonstrate a broader content direction.
- 03
Helped replace transactional acquisition with an ambassador and creator program.
- 04
Sourced creators, shared content angles and trends, and supported a dedicated creator group.
- 05
Oversaw Telegram moderation and handled community-team conflicts.
03 / the work
Content
Examples
The strongest retained posts are shown first, ranked by recorded engagement where those figures are available.
Selected campaign post258 likes ↗
Founder video222 likes ↗
Partnership announcementview post on X ↗
04 / the outcome
Results
The creator program gave AFI a more organic distribution engine and became a reusable community-marketing model for the agency.