Big Block Theory

AFI Protocol

Content strategy & community building

AFI develops proof-of-reserve infrastructure that helps verify real-world assets and connect them to crypto markets, making the value behind digital instruments easier to understand.

Created educational and topical content across explainers, weekly roundups, partnership posts, articles and memes. Built an ambassador group and helped its members create content that aligned with the project’s messaging.

Content Examples

Results

Twitter organic growth from 1K to 5K followers after the ambassador program
Discord organic growth from 0 to 2.5K members
20+ ecosystem partner integrations facilitated
Targeted replies strategy driving additional overall reach