ZeroLend

ZeroLend is a DeFi platform for lending and borrowing across several blockchain networks, with markets for liquid staking and real-world assets. At the time of the engagement, it had roughly 156K followers, but its content needed a clearer direction.

I helped shape ZeroLend’s X strategy by finding stronger content angles and turning them into clear posts, threads and visuals. I also broadened the content mix with educational posts, memes, trends and mascot-led ideas to make the brand more engaging.